I hired Book Candy Studios to create a trailer for my series. By mid-October my Book Candy trailer was complete, and I started doing ads to build video views, mostly on Instagram with a really wide target audience (1-2M). The idea was to use the video views as a warm market and then re-target that audience with a static ad. But I never did a static ad because the video alone was selling books. [Read full article here.]
Jillian Dodd | USA Today Bestselling Author
"Trailers aren't just for fun. When combined with the power of video ads, they're an essential sales tool."
A Personal Account from Jillian Dodd
Frequently Asked Questions
Book trailers aren't just for fun. Paired with video ads, book trailers become an essential sales tool to drive book sales and grab reader attention on social media and mobile.
Why Do I Need A Book Trailer?
25-30sec book trailers are better for branding and building excitement, while 10-15sec book trailers are ideal for video ads and reaching new readers. We also have formats optimized for mobile screens.
Why Multiple Book Trailer Formats?
You only have one chance to make a good first impression. Using a homemade trailer to promote your books can turn away potential readers and hurt your book sales.
Professional Book Trailers vs Do-It-Yourself?
No. Instead, we’ll work with you to explore different concepts and find the right creative approach for the book trailer that fits both your author brand and book promotion campaign.
